Tag: Indian
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Aditya Birla Group enters the Rs 6.7 lakh crore Indian jewellery retail market with the launch of Indriya
On July 26, the Aditya Birla Group introduced its own brand, Indriya, to enter the quickly growing Rs 6.7 lakh crore Indian jewelry market. With an investment of Rs 5,000 crore, the business hopes to rank among the top three jewellery stores in India within the next five years. This strategic move represents another major…